The Rising Influence of Digital on Consumer Behaviour | Shalini Girish | NMentor Conclave Masterclass

Watch Shalini Girish, the Director of Google Marketing Solutions, talk about how digital media has influenced the online shift of rural Indians and how regional languages are shaping the landscape of the digital content we consume. This, she remarks, is one of the more important things to keep in mind when catering to the millennials.

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