Brand managers play a pivotal role in steering an enterprise in the right direction by creating a lasting impression. They are responsible for many tasks – from competitive analysis to forming a brand image, developing marketing strategies, executing product launches, and conveying the company’s vision and values to the target audience. Since brand managers don many hats, they require certain traits and qualities to navigate the role’s challenges. We’ve compiled a list of 10 essential skills for a brand manager to succeed.
- Creativity: To stay ahead of the curve, brand managers must be creative and design buzz-worthy campaigns that are unique. Innovative marketing tactics can grab attention and make the brand more appealing to customers.
- Strong Communication Skills: A brand manager’s job is cross-functional, involving internal and external teams. They should be good communicators who can interact at all levels to ensure everyone is on the same page in maintaining brand integrity.
- Leadership Skills: Brand managers oversee several departments’ activities, so they must have strong leadership qualities. They should be able to control teams without arrogance, motivate them to contribute, and be receptive to their inputs.
- Analytical Mind-Set: Brand Managers need to have a knack for analysing data as it helps gauge the competition, identify opportunities, and understand consumer behaviour. Interpreting data and using it to implement new strategies can enhance performance and drive growth.
- Shrewd Time Management: Brand Managers straddle multiple functions and should be able to manage their time shrewdly. They can be truly productive by collaborating with teams and delegating tasks to ensure goals are accomplished in the set timelines.
- Tech Savvy: In this digital era, it’s crucial to stand out in the social media realm. Brand managers must be tech-savvy with the expertise to harness digital marketing tools to propel brand resonance.
- Handle Pressure: Efficient brand managers can handle pressure well. Whether it’s a conflict between workers, issues relating to performance, or deadlines, they adapt, make adjustments and respond appropriately to the situation without buckling under stress.
- Problem-Solving Skills: A problem often crops up during a marketing campaign, and hitting the panic button can be disastrous. Brand managers capable of assessing the situation and devising effective solutions can prevent the project from derailing.
- Networking Skills: Effective networking that reflects the brand in the best possible light is another must-have skill required for managers to flourish in this competitive landscape. The trait can be used to court potential clients and foster meaningful relationships between old/new business partners.
- Customer-Centric Approach: A customer-centric approach can help build positive public brand perception. Good brand managers understand this and use their skills to conceptualise campaigns that cater to customers’ needs and expectations.
How to become a Brand Manager?
Looking to step into a brand manager’s role but don’t think you’ve got the essential skills? Fret not! Brand Management Courses can come to your aid. The 2-year Distance MBA in Marketing Management at NMIMS Global is designed to understand this field, learn fundamental concepts, devise specific strategies, and cultivate brand management skills.