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Professional Diploma in Digital Marketing

Few business functions have been as disrupted by digitalisation as marketing. In order to keep digital marketer at the forefront of these changes, NMIMS Global Access has designed the Professional Diploma in Digital Marketing.

As internet becomes a seamless part of the day & life of a prime population, the bar for marketing touchpoints is constantly shifting and evolving. Consumers, empowered by information, are demanding unique-value-attributed communication across platforms & mediums. This online program will allow you to develop expertise in every facet of digital marketing, from strategy and organisational design to customer impact and scalable execution.

Your Growth Journey

  • Develop the ability to device content strategies across all digital channels.

  • Build effective strategies across Social Media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new & existing audiences whilst achieving business goals.

  • Leverage 1st and 3rd party data & use analytic tools to meet marketing & business goals.

  • Create Marketing Strategies including defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals.

  • Capability to optimise Search Advertising campaigns, with a special focus on Google Adwords for end to end campaign management.

  • Create strategy for Omni channel marketing and integration with CRM and email tools.

  • Implement new media buying methods like Programmatic Ad Buying, Real Time Bidding etc.

Features

  • The only Program of its kind in the country with a Unique '6-C Approach'
  • Guest sessions from
    expert Industry practitioners
  • Get the added advantage of securing a professional diploma from
    SVKM'S Narsee Monjee Institute of Management Studies
  • Program
    designed by
    an eminent jury of
    academicians
    and
    industry experts
    to ensure that the most relevant & up-to-date topics get covered
  • Live Lectures
    Online lectures conducted by eminent faculty comprising a mix of Leading Academicians and Industry Leaders
  • Hands-on learning
    of all concepts using 'Real World' simulations

Program Structure

  • Semester 1
  • Semester 2
  • Module 1

    • Fundamentals of Marketing including Environment Analysis, Segmenting-Targeting- Positioning, the Marketing Mix.
    • Basics of Consumer Behaviour
    • Market Research Basics
    • The Digital Marketing Landscape
  • Module 2

    • Online Consumer Decision Journey
    • Paid-Owned-Earned Media (POEM) Framework
    • Building Digital Assets - Website, Landing Pages, Mobile Site, Mobile App
    • Creating pages on Social Media channels - Facebook, Twitter, LinkedIn etc.
    • Introduction to Search Engine Optimization (SEO)
  • Module 3

    • Introduction and evolution of Paid Media
    • Content Marketing Strategy - Creating content across different touchpoints
    • Primer on Search Engine Marketing (SEM)
    • Introduction to Display Marketing – Google Display Networks (GDN) etc.
    • Basics of Mobile Marketing including understanding of the Mobile App ecosystem
    • Programmatic Buying – Evolution, 4 pillars of Programmatic and how to use Data effectively for Programmatic.
  • Simulation

    Mimic Pro

  • Module 4

    • Content Distribution strategy – distributing content across major social media channels
    • Introduction to Online Videos Platforms with a special focus on advertising on Youtube
    • The different online video advertising platforms
    • Introduction and basics of Affiliate Marketing
    • Key factors for successful Affiliate Marketing
    • Introduction and essentials of Native Advertising
    • Deep diving into Search Engine Optimization (SEO) – Keywords as building blocks, Types of SEO, measuring success
    • Deep diving into Search Engine Marketing (SEM) – Definitions, Keywords, Quality Score, Account structures, measuring success etc.
  • Module 5

    • Engaging audiences with different Remarketing Strategies
    • Conversion Rate Optimization (A/B Testing)
    • Attribution Modelling
    • Marketing analytics with a special focus on Google Analytics
  • Module 6

    • Marketing Automation - The art and science of engaging website visitors
    • Influencer Marketing – Introduction, Growth and Evolution
    • Online Reputation Management (ORM)
    • Primer on Emerging Trends in Digital Marketing - Chatbot, Digital Wallets, VR / AR
  • Simulation

    Mimic Social

  • Faculty

    Leading business thinkers from academia and industry, to give you dynamic mix of theory and practices*

    Amol Patkar

    B.E. (Delhi College of Engineering), PGDM (IIM - Calcutta) Founder & Director, Fundamentor.com.

    Debabrata Nag

    B.E. Honours ( Jadavpur University), PGDM (IIM - Ahmedabad) GM, Marketing & Product Management, Reliance Jio

    Dr. Siva M. Kumar

    Founder and Director at Augentia LLC Fellow Program in Management (IIM-Indore), MS (BITS Pilani)

    Sanjay Varma

    PGDBM (IIM - Ahmedabad), BE (Govt. College of Engineering, Pune) Senior Director & Head-Global Deliveru, [24]7.ai

    Nikhil Prabhakar

    PGDM (IIM-Ahmedabad), B.Tech (NIT-Allahabad) Senior Manager, Product Marketing, CreditVidya

    Harneet Jayakar

    PGDM (IMT-Ghaziabad), B.E. (Mumbai University), UGC-NET Assistant Professor, NMIMS-GASCE

    Admissions

    • Duration of the Program:

      12 Months

    Student Eligibility & Scope

    • Bachelor’s Degree in any discipline from a recognised University or an equivalent degree recognised by AIU, OR
    • H.S.C plus 2 years of work experience, OR
    • S.S.C plus 3 years of Diploma recognised by AICTE and 2 years of work experience.

    About NMIMS Global Access

    From being the country's premiere distance-learning establishment of the 20th century to crafting a 21st century-ready connected education platform, our journey has been dynamic and gratifying. Thousands of students have graduated from NGA-SCE and are now fulfilling their hopes and dreams.

    NMIMS Edge

    • Accredited by NAAC with Grade A+
    • Granted Autonomy Category 1 by UGC
    • NGA-SCE holds a strong national presence with regional offices in Mumbai, Delhi, Chandigarh, Ahmedabad, Navi Mumbai, Pune, Bangalore, Hyderabad, Kolkata & Indore.
    • Flexible Fee Payment options with EMI facility
    • Dedicated student support team to manage all queries
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