Powering Tomorrow’s
Digital Leaders

Digital Marketing Programs by

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Choose 1 or more specialisations:
Social Media
Search Engine Marketing
Digital Marketing Analytics
360° Digital Marketing
Please select atleast one module

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Prepare to Lead the Future of Marketing

A recent survey suggests that 64% of companies are looking to hire more digital marketing professionals.

As the world of marketing drifts towards digital with time spent on mobile & digitally connected devices seeing a multifold rise year-on-year while they gradually decrease on traditional mediums, digital has become a one-stop platform for people to socialise, learn, work, play, and get entertained in the current times.

The digital marketing program from NMIMS Global will equip you with top-of-the-line marketing skills to become a multi-faceted marketing wizard. Realise your goals at NMIMS Global, India's Top Ed-tech university, with Digital Marketing Programs powered by Stukent, the world’s leading provider of digital courseware.

The 3-12 month programs are designed to teach you the ropes of digital marketing and allow you to specialise in your preferred science of marketing.

Choose the skills to power you ahead

Search Engine Marketing

Social Media Marketing

Digital Marketing Analytics

Digital Marketing Strategy

Module A:
Search Engine Marketing

Drive ROI-driven campaigns
A thought-out approach to optimise web pages and media handles can starkly improve brand awareness and visibility and hence is a highly demanded skill to possess.
Generate promising results through SEO
On an average, 80% of search engine traffic is produced by organic searches and not paid promotions. Harnessing this inequality to your advantage can be the perfect skill to back up your campaign.
Optimise SEM Campaigns and Drive Success
Analyse important metrics to help draw important inferences that complement the campaign strategy thereby improving success rates.
Learn effective Ad copywriting
Communicate the right message with effective ad copywriting to target relevant audiences using Search Engine Marketing (SEM) tools.

Module A:
Search Engine Marketing

Drive ROI-driven campaigns
A thought-out approach to optimise web pages and media handles can starkly improve brand awareness and visibility and hence is a highly demanded skill to possess.

Generate promising results through SEO
On an average, 80% of search engine traffic is produced by organic searches and not paid promotions. Harnessing this inequality to your advantage can be the perfect skill to back up your campaign.

Optimise SEM Campaigns and Drive Success
Analyse important metrics to help draw important inferences that complement the campaign strategy thereby improving success rates.

Learn effective Ad copywriting
Communicate the right message with effective ad copywriting to target relevant audiences using Search Engine Marketing (SEM) tools.

Module B:
Social Media Marketing

Apply data-driven decision-making
Learn data technologies, marketing data platforms, and data analysis to execute campaigns with data as the driving force.
Generate actionable insights with analytics
Gauge customer responses and alter content and promotion plans accordingly with the help of latest marketing analytics tools.
Learn Media Planning and Buying
Learn to optimise the media mix and allocate budgets to bolster targeted campaign reach and engagement.
Channel your Ideas with Real-world simulation
Top of the line application-based learning with the world’s best simulation program to add on to your digital marketing analytics learning.

Module B:
Social Media Marketing

Apply data-driven decision-making
Learn data technologies, marketing data platforms, and data analysis to execute campaigns with data as the driving force.

Generate actionable insights with analytics
Gauge customer responses and alter content and promotion plans accordingly with the help of latest marketing analytics tools.

Learn Media Planning and Buying
Learn to optimise the media mix and allocate budgets to bolster targeted campaign reach and engagement.

Channel your Ideas with Real-world simulation
Top of the line application-based learning with the world’s best simulation program to add on to your digital marketing analytics learning.

Module C:
Digital Marketing Analytics

Engage your Audience through Social Media
Social media provides the best access to viewers' attention as compared to traditional media. Learn to produce amazing results at aggressively low costs through social media.
Design Effective Content Strategies
Understand and design the framework for creating content across multiple digital platforms that is engaging, valuable and shareable for your audience.
Amplify Reach and Engagement with Paid Campaigns
Understand social media campaign management and advertising on each social media platform, and optimise paid social media campaigns using analytics and reporting.
Give a strategic push to business goals
Create effective strategies across social media platforms to engage new and existing audiences while achieving overall business goals.

Module C:
Digital Marketing Analytics

Engage your Audience through Social Media
Social media provides the best access to viewers' attention as compared to traditional media. Learn to produce amazing results at aggressively low costs through social media.

Design Effective Content Strategies
Understand and design the framework for creating content across multiple digital platforms that is engaging, valuable and shareable for your audience.

Amplify Reach and Engagement with Paid Campaigns
Understand social media campaign management and advertising on each social media platform, and optimise paid social media campaigns using analytics and reporting.

Give a strategic push to business goals
Create effective strategies across social media platforms to engage new and existing audiences while achieving overall business goals.

Module D:
Digital Marketing Strategy

Build Omnichannel strategies
Learn to engage the audience through personalised campaigns across paid, owned, and earned media to build brand loyalty.
Drive Digital Collaboration
Build strategies for collaboration using influencers, crowdsourcing, crowdfunding, and open platforms
Equip yourself with Marketing Automation and AI-based marketing
Gain adequate knowledge of the use of Marketing Automation, Voice, AI, AR/VR, and Machine Learning to drive campaigns targeted to Gen Zs.
Industry Project
Hit the ground running with an industry project capturing analysis of all aspects of a company’s marketing efforts on digital.

Module D:
Digital Marketing Strategy

Build Omnichannel strategies
Learn to engage the audience through personalised campaigns across paid, owned, and earned media to build brand loyalty.

Drive Digital Collaboration
Build strategies for collaboration using influencers, crowdsourcing, crowdfunding, and open platforms

Equip yourself with Marketing Automation and AI-based marketing
Gain adequate knowledge of the use of Marketing Automation, Voice, AI, AR/VR, and Machine Learning to drive campaigns targeted to Gen Zs.

Industry Project
Hit the ground running with an industry project capturing analysis of all aspects of a company’s marketing efforts on digital.

Ride the Digital Wave
How digital marketing is going to take centre stage overriding traditional methods

The digital marketing industry grew by 15% in 2020

Digital advertising industry is estimated to grow from INR199 Bn in 2020 to INR 539 bn in 2024

Digital marketing is expected to create over 2 million jobs in India by 2021

Digital Screen Time of users has shot up by 30% since 2019

The Digital India Scheme is expected to increase GDP by US$1 trillion by 2025

Admission

Eligibility criteria

HSC/10+2 from a recognised board
SSC + 2 years of experience

About NMIMS Global

Founded from the iconic SVKM's NMIMS (deemed-to-be-university), NMIMS Global is the country's premier distance-learning establishment. By changing the dynamics of higher education delivery while empowering thousands of students across India, NMIMS Global enables them to fulfil their dreams and aspirations.

About Stukent

Stukent is the leading provider of courseware and simulation programs in the world that caters to more than 3200 institutions across 56 countries and reaching more than 2.5 lakh students worldwide. The simulations truly ‘MIMIC’ real-life scenarios which are dynamically updated with changing trends. Stukent also offers a peek into the professional world through its industry experts giving students a brilliant opportunity to prepare for their marketing career ahead.

NMIMS EDGE

Accredited by NAAC with Grade A+

Granted Autonomy Category 1 by UGC

NMIMS Global holds a strong national presence with regional offices in Mumbai, Delhi, Chandigarh, Ahmedabad, Navi Mumbai, Pune, Bangalore, Hyderabad, Kolkata & Indore.

Flexible Fee Payment options with EMI facility

Dedicated student support team to manage all queries

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Powering Tomorrow’s Digital Leaders

Digital Marketing Programs by

Download your free brochure now

Prepare to Lead the Future of Marketing

Module A: Search Engine Marketing

Module A: Search Engine Marketing

Module B: Social Media Marketing

Module B: Social Media Marketing

Module C: Digital Marketing Analytics

Module C: Digital Marketing Analytics

Module D: Digital Marketing Strategy

Module D: Digital Marketing Strategy

Ride the Digital Wave How digital marketing is going to take centre stage overriding traditional methods

The digital marketing industry grew by 15% in 2020

Digital advertising industry is estimated to grow from INR199 Bn in 2020 to INR 539 bn in 2024

Digital marketing is expected to create over 2 million jobs in India by 2021

Digital Screen Time of users has shot up by 30% since 2019

The Digital India Scheme is expected to increase GDP by US$1 trillion by 2025

Admission

Eligibility criteria

About NMIMS Global

About Stukent

NMIMS EDGE

Powering Tomorrow’s
Digital Leaders

Module A:
Search Engine Marketing

Module A:
Search Engine Marketing

Module B:
Social Media Marketing

Module B:
Social Media Marketing

Module C:
Digital Marketing Analytics

Module C:
Digital Marketing Analytics

Module D:
Digital Marketing Strategy

Module D:
Digital Marketing Strategy

Ride the Digital Wave
How digital marketing is going to take centre stage overriding traditional methods