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Highlights

Prof. Harneet Jayakar earned her MBA in Marketing from the Institute of Management Technology, Ghaziabad. She is an Information Technology engineer from Mumbai University. Her industry experience of 8 years spans across corporates like JP Morgan, Mahindra & Mahindra, HDFC Bank and leading academic institutions like SP Jain Institute of Management & Research. With her background in technology and management, she is enthusiastic about digital marketing, managerial communication and consumer behaviour. She has consulted e-commerce start-ups in the wellness space. Her teaching interests lie in Business Communication, Marketing Management, Consumer Behaviour, and Digital Marketing. 

 

Education

  • Post Graduate Diploma in Marketing Management IMT, Ghaziabad
  • Bachelor of Engineering Mumbai University
  • UGC- NET

Programs Taught

Courses Taught

  • Introduction to Digital Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Consumer Behaviour
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