NMIMS Global Access School for Continuing Education is looking for a Head of Content to help build Marketing and Academic Content Capabilities.
To manage Content team that is responsible for the following
Create, curate and manage content for
Create and Manage Content Partnerships
Driving Content Strategy for the organization
Develop Content Department
Duties & Responsibilities
Will develop integrated content strategy both for marketing content and academic content
For Marketing Content
Will work with marketing team to decide content delivery channels
Will formulate strategies for different forms of content and their applicability
Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content.
Play an active role in research and in this capacity formulate questionnaires and surveys, gather information from key industry figures in an attempt to determine the validity of proposed topics and themes for the business’s content
Oversee all the content put out by the business to the media through, direct mail, email, interviews, collateral, speeches, recorded messages, newsletters and so forth.
Manage and oversee all of the business’s social media channels in regard to content, promotion, consumer engagement, customer service, performance management, and listings. Also expand and oversee the social media development tools and processes in order to facilitate actionable insights that inform strategic decision-making for the business’s social media presence and content
For Academic Content
Work with Academic Team led by Dean/Chief Academic Officer to decide on content creation and curating strategies
Work with Academic Content Partners for creation of Academic Content
Drive a team of editors, script writers, content writers, instructional designers, subject matter experts and videographers to create content snippets and content pieces of various forms
Qualifications & Experience
Qualification: Must possess a Bachelor’s degree (Master’s preferred) in Marketing, Communications, Journalism, Business Administration, English, Public Relations, International Relations, Information Technology, Law, Psychology, or any other related field. A working experience of the equivalent is also acceptable.
Experience: A suitable candidate will have had experience of over 10 years working in a high-ranking position in the field of communications, preferably as a Senior Content Editor or Senior Content Marketer or Instructional Designers. He will also have had experience in the management of a team, leading that team to successful accomplishment of its goals.
Skills & Abilities
Strong Leadership skills and be able to manage a small team of content writers, editors, script writers, admin people and videographers
Strong Communication Skills, both written and spoken
Be able to work in a collaborative manner with multiple teams like Academic teams and Marketing teams
Demonstrated technological Savviness and experience on working with Digital Platforms is a must
Strong Analytical skills with deep interest in research and analysis of business related content
Should have some understanding and experience of Instructional Design
Should be hands on as the direct reportee team will be very small
The candidate will report to CEO
Qualification: Graduate, preferably in Marketing, Communications, Journalism, Business Administration, English, Public Relations, International Relations, Information Technology, Law, Psychology, or any other related field.