Manager- Performance Media ( 1 position )

Drive marketing and lead generation efforts to achieve business goals.

Duties & Responsibilities
  • Management – Liaison with the agency to manage multiple high quality acquisition campaigns and allied lead generation activities.
  • Drive the agency to deliver across all paid performance marketing channels – Affiliate, Facebook, Ad-words, programmatic Bing, Re-marketing etc.
  • Collaboration – Collaborate with the creative & IT teams to optimize campaigns, Landing Pages etc.
  • Lead delivery – Ensure Leads are delivered to the sales teams in a timely manner and that they are always in line with the brands quality standards and objectives
  • Strategize – Based on the lead requirement, draw a plan for the month in conjunction with the media agency. Ensure that the plan meets the minimum lead quality standards.
  • Reporting – Prepare daily / weekly / monthly delivery reports to ensure the leads targets are met whilst maintain the set ROI.
  • Strategically build, manage and optimize digital campaigns on major platform (Google, Facebook, LinkedIn, Twitter)
  • Strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries
  • Optimise and drive SEO
  • Report key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
  • Analyze campaign performance and make statistically stable and relevant optimizations and recommendations
  • Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met
  • Minimum 5 – 8 years of relevant experience
Skills & Abilities
  • Domain Expertise
  • Data Analytics

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