Certificate in Social Media and Content Marketing & Certificate in Digital Marketing Analytics

Program Features

Program Highlights:

The program allows participants to:

Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
Devise social media marketing strategy and content strategy for each of the above platforms
Understand the framework for creating content that is engaging, valuable and shareable
Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes:

Upon completion, students are expected to be capable of:

Analyzing the nuances of different social media platforms and the accompanying content strategies
Evaluating, analyzing, and optimizing social media ad campaigns end to end
Applying skills required to attempt Facebook Blueprint Certifications
Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Applying principles of A/B testing to make optimal business decisions

The Stukent Edge:

Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

MIMIC Digital Marketing Analytics Simulation
MIMIC Social Simulation

Program Structure

Quarter 1: Social Media and Content Marketing

Subjects
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation

Quarter 2: Digital Marketing Analytics

Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data

Data Technologies and Marketing Data Platforms

Measurement Model & Data-driven decisions

Data Analysis

Decision Optimization and Data Visualization

Metrics, dimensions, KPIs and Interpretation for POEM media

Mimic Digital Marketing Analytics Simulation

Faculty

Our experienced NMIMS Online faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:

Digital Marketing Manager
You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
Performance Marketing Manager
Drive commercial performance by achieving campaign-specific results through overall measurement, along with setting targets and tackling post-campaign evaluations.
Digital Marketing Analyst
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
Digital Marketing Specialist
You are required to develop strong and innovative strategies to promote the business brand, products, and services.
Content Specialist/Manager
Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.
Performance Marketing Manager
You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.

Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.

Eligibility & Program Fee

HSC/10+2 from a recognized board
S + 2 years of experience

Program Fees | Full Payment ( in INR )

52,500
*Excluding GST
Program Fees | Term-Wise payment ( in INR )

27,500
*Excluding GST

Students can choose from two lecture delivery modes: Pro & Prime # Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures ※ Prime: The Prime delivery mode allows students to view recorded lectures ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice. Note: To get a detailed understanding of the fee structure, contact a student counsellor.

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
The University offers special incentives to our armed forces with a 20% concession on the program fee.
The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
In addition, Students need to pay an examination fee of Rs 600/- per subject.
Now avail loan facility to pay fees for the Program even without a credit card.
EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.