Program Highlights:
The program allows participants to:
Learning Outcomes:
Upon completion, students are expected to be capable of:
The Stukent Edge:
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
Subjects |
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Introduction to Social Media |
Organic Social Social Media Platforms Content Strategy for each |
Personal Brand Management & Influencer Marketing |
Paid Social & Social Media Campaign Management |
Mimic Social Simulation |
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data |
Data Technologies and Marketing Data Platforms |
Measurement Model & Data-driven decisions |
Data Analysis |
Decision Optimization and Data Visualization |
Metrics, dimensions, KPIs and Interpretation for POEM media |
Mimic Digital Marketing Analytics Simulation |
Our experienced NMIMS Global faculty is a blend of academicians and industry experts who will guide you every step of the way.
Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:
You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
Drive commercial performance by achieving campaign-specific results through overall measurement, along with setting targets and tackling post-campaign evaluations.
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
You are required to develop strong and innovative strategies to promote the business brand, products, and services.
Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.
You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.
We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.
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