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Program Features

Program Highlights:

The program allows participants to:

  • Understand how social media has disrupted traditional marketing
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Develop your personal brand using social media, and understand how to become an influencer
  • Understand social media campaign management and advertising on each social media platform
  • Measure success and optimise paid social using analytics and reporting
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Understand how to devise a wholesome content marketing strategy for different platforms

 

Learning Outcomes:

Upon completion, students are expected to be capable of:

  • Understanding how to leverage social media channels over in the overall media mix
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Understanding of the content creation process and corresponding tools
  • Evaluating, analyzing, and optimizing social media ad campaigns end to end
  • Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
  • Applying skills required to attempt Facebook Blueprint Certifications
  • Creating content marketing strategy for various digital marketing channels
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms

 

The Stukent Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

  • MIMIC Social

Meet Our Students

Program Structure

Faculty

Our experienced NMIMS Online faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way. 

  • Social Media Manager

    Oversees a company’s interactions with the public through implementing content strategies on social media platforms.

  • Content Specialist/Manager

    Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.

  • Social Media Account Manager

    You are required to combine marketing and technological skills to maintain an online image for clients.

  • Content Lead Social Media

    You are required to guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.

  • Performance Marketing Manager

    You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.

Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.

  • 3i Infotech is a global IT company offering IP based software solutions, including Banking, Insurance & Asset Management and ERP software solutions.
  • Aexonic provides turnkey IT solutions for industry leaders like Bank of America, Aflac, HP, AT&T, Teleflex etc.
  • Alchaw Metprint is a Metal Decoration and Printing Company providing printing services to liquor, wine, oil and pharma markets.
  • Associate Decor is leading manufacturer and supplier of high-pressure laminates, melamine faced particle board, pre-laminated particle boards, chipboards.
  • Aviva India is one of the first insurance companies to set up business in India. Its a Joint Venture between Dabur Invest Corp and Aviva Group.
  • Bajaj Electricals Limited is present in 3 business segments - Engineering & Projects, Consumer Products and Illumination.
  • Café Coffee Day is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.
  • Recruitment company specifically hiring NGASCE students for ICICI Prudential and Aditya Birla Life insurance 
  • Control Print Limited is India’s first Coding and Marking solutions manufacturers.
  • The Global Leaders in the field of system logistics.
  • Specialists in marketing, IT, finance, operations and more.
  • A leading Real Estate Brand which has decided to put forth their skills and expertise to help property seekers and investor with upcoming opportunities
  • Esri India Technologies Ltd is India's leading Geographic Information System (GIS) software and solutions provider.
  • Essel Propack is part of the Essel Group, and is a speciality packaging manufacturer of laminated plastic tubes for the FMCG and Pharma companies.
  • G4S is the world's leading global, integrated security company specialising in the delivery of security and related services to customers across six continents.
  • Helix Tech is an award-winning mobile-first technology partner providing end-to-end turnkey software solutions.
  • IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers.
  • The brand does hiring for IT department of leading companies like IBM, NEC technologies, C Simplify IT.
  • The brand specialises in providing land use planning, development approvals, zoning due diligence and retail location research services.
  • Leel Electricals is the largest producer of Coils / Heat Exchangers in India, serving the entire spectrum of HVAC&R industry in the country
  • Lodestar UM is a strategic media agency committed to proving that media is a top
  • BlockChainAN IT service/solutions provider specialising in the areas of Application testing, Artificial Intelligence, Business intelligence, Block Chain, Web/Mobile application development and CRM
  • Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle.
  • Milkbasket is India's first subscription-based micro-delivery service fulfilling daily grocery and household needs of customers every morning.
  • For over six decades, the brand has a major presence in Global Automotive Industry and is one of the leading manufacturers of automotive components for the OEMs.
  • The safest and most valuable contractors for drilling, blasting, excavation, crushing, demolition, marine and pipeline.
  • RBS provides a wide range of products and services to personal, commercial and large corporate and institutional customers.
  • SAS ranks high on a variety of lists for best places to work – not only in India, but also around the world.
  • To create a difference in the world of small retailers, SHOPX challenges conventional e-commerce and retail to transform the way consumers shop online.
  • Shubham is a leader in providing housing finance solutions to those with informal incomes.
  • Tata Communications has evolved as a leading provider of New World of Communications to enterprise customers and service providers worldwide.
  • Teleperformance is a strategic partner to the world’s leading companies, bringing solutions and enhancing customer experience during each interaction.
  • ToneTag is the first company to have enabled contactless payment acceptance on Electronic Data Capture (EDC) machines using sound.
  • The brand has varied interests in the field of Ship Owning, International and Domestic Liner operations, Container owning, Logistics, Plantation, Ship building and Realty.
  • Vivo India is a global smartphone company that creates smart phones for young and fashionable urban mainstream Indian consumers.
  • Wockhardt Ltd. is a global pharmaceutical and biotechnology company headquartered in Mumbai, India.
  • YOptima Audience Platform helps businesses engage customers through desktop, mobile and video ads across all stages of the funnel.
  • Zalaris provides full outsourcing of business functions for all payroll and personnel services and related consultancy services to enterprises in Europe.
  • Zar Jewels is a leading ornament manufacturing company supplying to brands like Tanishq, Joylukkas, Gold plus etc.

Eligibility & Program Fee

  • HSC/10+2 from a recognized board, OR
  • SSC + 2 years of experience
  • Program Fees ( in INR )

    27,500

    *Excluding GST

Students can choose from two lecture delivery modes: Pro & Prime # Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures ※ Prime: The Prime delivery mode allows students to view recorded lectures ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice. Note: To get a detailed understanding of the fee structure, contact a student counsellor.

  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
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