Highlights:
Outcomes:
Subjects | Credits |
---|---|
Management Theory and Practice | 4 |
Organisational Behaviour | 4 |
Marketing Management | 4 |
Business Economics | 4 |
Financial Accounting & Analysis | 4 |
Information Systems for Managers | 4 |
Subjects | Credits |
---|---|
Business Communication | 4 |
Essentials of HRM | 4 |
Business Law | 4 |
Strategic Management | 4 |
Operations Management | 4 |
Decision Science | 4 |
Subjects | Credits |
---|---|
Brand Management | 4 |
Consumer Behaviour | 4 |
Marketing Strategy | 4 |
Customer Relationship Management | 4 |
Sales Management | 4 |
International Marketing | 4 |
Subjects | Credits |
---|---|
Services Marketing | 4 |
Marketing Research | 4 |
Digital Marketing | 4 |
Business: Ethics, Governance & Risk | 4 |
Research Methodology | 4 |
Project | 4 |
Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way.
Get an edge over the competition with the right tools and resources, to build a sustainable and profitable business. The program prepares you to take up various roles such as:
Develop products by conducting market research and gauging the other products in the market. Create production timetable, build marketing strategies and launch new products.
Assess consumer preferences to decide how to shape, advertise, and market their products and services.
Plan and execute all communications and media actions across channels, as well as for online and social media.
Develop, implement and execute effective and profitable strategic marketing plans.
Meet clients to understand their advertising strategies and illustrate the most effective media combination.
Create and maintain a favourable public image of the organisation, by communicating accomplishments and other related news.
We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.
Students can choose from two lecture delivery modes: Pro & Prime # Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures ※ Prime: The Prime delivery mode allows students to view recorded lectures ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice. Note: To get a detailed understanding of the fee structure, contact a student counsellor.
Here is what our students have to say about their experience and how their chosen program shaped their careers.
I would like to take this opportunity to thank you for your extended support as far as the assistance for the PGDBM (Marketing Management) program is concerned. Most importantly, whenever I have had any queries pertaining to my assignments deadlines or exam registration dates, you have always ensured that your efforts were impeccable in providing instant, accurate and effective information throughout the program. Indeed, I have enjoyed the journey of my PGDBM (Marketing Management) program from NMIMS Online.
It’s a great feeling to share my feedback about the overall journey of my 2-year PGDBM (Marketing Management) program at NMIMS Global. Thank you for your support and guidance during the program. And special thanks to Ms. Afifa for always coordinating with me and providing me with a flexible timetable to complete all my study and course-related formalities.
It was indeed a great learning experience. The student portal provided relevant exam information and the responses were prompt by everyone at the office. It was a seamless and hassle-free experience.
The experience was quite good. I learnt the fundamentals of marketing which I was able to implement in my company.