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Program Features

Highlights:

  • The two-year M.B.A degree program (ODL mode) offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
  • Updated courseware to keep in step with the changing business landscape.
  • Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
  • Understand the concepts of management and integrate them with marketing management.
  • Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
  • Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification

Outcomes:

  • Effectively develop a marketing plan that is cost conservative which also delivers optimum results
  • Skilfully identify the target markets and craft communication that talks to them in their language
  • Develop effective marketing strategies & integrated marketing campaigns
  • Strengthen existing relationships with customers & convert them into brand advocates.
  • Give you an edge over the competition and help you create a path for a successful business career

Program Structure

  • Semester 1

    Subjects Credits
    Management Theory and Practice 4
    Organisational Behaviour 4
    Marketing Management 4
    Business Economics 4
    Financial Accounting & Analysis 4
    Information Systems for Managers 4

  • Semester 2

    Subjects Credits
    Business Communication 4
    Essentials of HRM 4
    Business Law 4
    Strategic Management 4
    Operations Management 4
    Decision Science 4

  • Semester 3

    Subjects Credits
    Brand Management 4
    Consumer Behaviour 4
    Marketing Strategy 4
    Customer Relationship Management 4
    Sales Management 4
    International Marketing 4

  • Semester-4

    Subjects Credits
    Services Marketing 4
    Marketing Research 4
    Digital Marketing 4
    Business: Ethics, Governance & Risk 4
    Research Methodology 4
    Project 4

Faculty

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources, to build a sustainable and profitable business. The program prepares you to take up various roles such as:

  • Product Manager

    Develop products by conducting market research and gauging the other products in the market. Create production timetable, build marketing strategies and launch new products.

  • Market Research

    Assess consumer preferences to decide how to shape, advertise, and market their products and services.

  • Brand Manager

    Plan and execute all communications and media actions across channels, as well as for online and social media.

  • Marketing Manager

    Develop, implement and execute effective and profitable strategic marketing plans.

  • Media Planning & Buying

    Meet clients to understand their advertising strategies and illustrate the most effective media combination.

  • PR Manager

    Create and maintain a favourable public image of the organisation, by communicating accomplishments and other related news.

Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.

  • 3i Infotech is a global IT company offering IP based software solutions, including Banking, Insurance & Asset Management and ERP software solutions.
  • Aexonic provides turnkey IT solutions for industry leaders like Bank of America, Aflac, HP, AT&T, Teleflex etc.
  • Alchaw Metprint is a Metal Decoration and Printing Company providing printing services to liquor, wine, oil and pharma markets.
  • Associate Decor is leading manufacturer and supplier of high-pressure laminates, melamine faced particle board, pre-laminated particle boards, chipboards.
  • Aviva India is one of the first insurance companies to set up business in India. Its a Joint Venture between Dabur Invest Corp and Aviva Group.
  • Bajaj Electricals Limited is present in 3 business segments - Engineering & Projects, Consumer Products and Illumination.
  • Café Coffee Day is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.
  • Recruitment company specifically hiring NGASCE students for ICICI Prudential and Aditya Birla Life insurance 
  • Control Print Limited is India’s first Coding and Marking solutions manufacturers.
  • The Global Leaders in the field of system logistics.
  • Specialists in marketing, IT, finance, operations and more.
  • A leading Real Estate Brand which has decided to put forth their skills and expertise to help property seekers and investor with upcoming opportunities
  • Esri India Technologies Ltd is India's leading Geographic Information System (GIS) software and solutions provider.
  • Essel Propack is part of the Essel Group, and is a speciality packaging manufacturer of laminated plastic tubes for the FMCG and Pharma companies.
  • G4S is the world's leading global, integrated security company specialising in the delivery of security and related services to customers across six continents.
  • Helix Tech is an award-winning mobile-first technology partner providing end-to-end turnkey software solutions.
  • IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers.
  • The brand does hiring for IT department of leading companies like IBM, NEC technologies, C Simplify IT.
  • The brand specialises in providing land use planning, development approvals, zoning due diligence and retail location research services.
  • Leel Electricals is the largest producer of Coils / Heat Exchangers in India, serving the entire spectrum of HVAC&R industry in the country
  • Lodestar UM is a strategic media agency committed to proving that media is a top
  • BlockChainAN IT service/solutions provider specialising in the areas of Application testing, Artificial Intelligence, Business intelligence, Block Chain, Web/Mobile application development and CRM
  • Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle.
  • Milkbasket is India's first subscription-based micro-delivery service fulfilling daily grocery and household needs of customers every morning.
  • For over six decades, the brand has a major presence in Global Automotive Industry and is one of the leading manufacturers of automotive components for the OEMs.
  • The safest and most valuable contractors for drilling, blasting, excavation, crushing, demolition, marine and pipeline.
  • RBS provides a wide range of products and services to personal, commercial and large corporate and institutional customers.
  • SAS ranks high on a variety of lists for best places to work – not only in India, but also around the world.
  • To create a difference in the world of small retailers, SHOPX challenges conventional e-commerce and retail to transform the way consumers shop online.
  • Shubham is a leader in providing housing finance solutions to those with informal incomes.
  • Tata Communications has evolved as a leading provider of New World of Communications to enterprise customers and service providers worldwide.
  • Teleperformance is a strategic partner to the world’s leading companies, bringing solutions and enhancing customer experience during each interaction.
  • ToneTag is the first company to have enabled contactless payment acceptance on Electronic Data Capture (EDC) machines using sound.
  • The brand has varied interests in the field of Ship Owning, International and Domestic Liner operations, Container owning, Logistics, Plantation, Ship building and Realty.
  • Vivo India is a global smartphone company that creates smart phones for young and fashionable urban mainstream Indian consumers.
  • Wockhardt Ltd. is a global pharmaceutical and biotechnology company headquartered in Mumbai, India.
  • YOptima Audience Platform helps businesses engage customers through desktop, mobile and video ads across all stages of the funnel.
  • Zalaris provides full outsourcing of business functions for all payroll and personnel services and related consultancy services to enterprises in Europe.
  • Zar Jewels is a leading ornament manufacturing company supplying to brands like Tanishq, Joylukkas, Gold plus etc.

Eligibility & Program Fee

  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
  • Option 1 : Full Fee Payment (in INR)

    168,000 Pro#

    144,000 Prime※

  • Option 2 : Annual payment (in INR)

    91,000 Pro#

    79,000 Prime※

    No. of Years 2

  • Option 3: Semester-wise fee payment (in INR)

    48,000 Pro#

    42,000 Prime※

    No. of Semesters 4

Students can choose from two lecture delivery modes: Pro & Prime # Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures ※ Prime: The Prime delivery mode allows students to view recorded lectures ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice. Note: To get a detailed understanding of the fee structure, contact a student counsellor.

  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.

Student Reviews

Here is what our students have to say about their experience and how their chosen program shaped their careers.

    • Pichchuka Devaraju

    • I would like to take this opportunity to thank you for your extended support as far as the assistance for the PGDBM (Marketing Management) program is concerned. Most importantly, whenever I have had any queries pertaining to my assignments deadlines or exam registration dates, you have always ensured that your efforts were impeccable in providing instant, accurate and effective information throughout the program. Indeed, I have enjoyed the journey of my PGDBM (Marketing Management) program from NMIMS Online.

    • Prerna Kumari

    • It’s a great feeling to share my feedback about the overall journey of my 2-year PGDBM (Marketing Management) program at NMIMS Global. Thank you for your support and guidance during the program. And special thanks to Ms. Afifa for always coordinating with me and providing me with a flexible timetable to complete all my study and course-related formalities.

    • Kaushal

    • It was indeed a great learning experience. The student portal provided relevant exam information and the responses were prompt by everyone at the office. It was a seamless and hassle-free experience.

    • Vismay Shah

    • The experience was quite good. I learnt the fundamentals of marketing which I was able to implement in my company.

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