Sumanjit Dass lives and practices branding and marketing today through digital space. His PhD thesis and published papers revolves around assimilation and response to the dynamics and challenges of the e-era. He has more than 12 years of corporate experience in senior levels and capacities, that lets him bring power, essence and essentials of effective business school classroom teaching.
He has to his credit, research papers, published in some of the leading national and international journals. He has shared the platform and views with a fraternity of academicians and scholars of digital marketing and branding, from across the globe at International Conferences.
