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Prof. Varma Sanjay started his professional career in 1998 and has gained extensive experience in the field of digital marketing. In the early 2000s, he joined Fabmart.com, a high profile start-up, as its first employee. Thereafter, he joined Baazee.com (later acquired by eBay), as part of the team responsible for launching and developing the eBay India brand.

While at eBay, he held a variety of senior marketing roles such as customer acquisition, retention and community engagement. His international experience includes senior management roles in leading online businesses in Australia (DealsDirect.com.au), Australia’s leading online discount retailer, UK (The Huffington Post) and Ireland (Hostelworld.com), a leading online travel aggregator site in the budget accommodation sector. Prof. Varma has had stints with Fidelity Investments as the Director of Digital Analytics and [24]7.ai as Senior Director and Head – Global Delivery.


  • Post Graduate Diploma in Business Management IIM, Ahmedabad
  • Bachelor of Engineering Government College of Engineering, Pune

Courses Taught

  • AdWords
  • Social Media Metrics

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