Executive – Performance Media ( 1 position )
Drive marketing and lead generation efforts to achieve business goals.
Duties & Responsibilities
- Work with the Manager – Perfomance and Head of Marketing to plan and execute all digital marketing activities, including SEO/SEM, Email Marketing, Paid Social Media promotions and Programmatic advertising campaigns.
- Collaborate with the Media agency to strategize, plan and implement Brand & Performance campaigns across numerous touch points.
- Measure, Optimize and Report performance of all digital marketing campaigns and assess them against the set goals (website visits, leads, registrations etc.).
- Identify the latest trends and insights, and optimize budgets and performance based on those insights.
- Be hands-on with working on numerous tools and panels – Google Ads, Facebook Ad Manager, Double Click Ad Manager etc.
- Prepare and maintain daily / weekly / monthly campaign trackers. Prepare weekly & monthly campaign performance reports.
- Ensure adherence by all stake holders to plan guidelines of the university
Experience
Minimum 2 to 4 years of working in an agency/brand handling online media campaigns. Handling performance marketing campaigns will be an added advantage.
Skills & Abilities
- Proven working experience in digital marketing.
- Demonstrable experience of managing SEO/SEM, email, social media and Programmatic advertising campaigns.
- Experience in setting up and optimizing Google Adwords campaigns.
- Experience in optimizing landing pages and user funnels.
- Solid Knowledge of website analytics tools (Google Analytics etc.).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Working Knowledge of ad serving tools.
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Qualification: Graduate / Post graduate | Google Certification or a Certification in Digital Marketing from a reputable institute will be an added advantage.
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Location: Mumbai
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