Drive marketing and lead generation efforts to achieve business goals.
Duties & Responsibilities
Work with the Manager – Perfomance and Head of Marketing to plan and execute all digital marketing activities, including SEO/SEM, Email Marketing, Paid Social Media promotions and Programmatic advertising campaigns.
Collaborate with the Media agency to strategize, plan and implement Brand & Performance campaigns across numerous touch points.
Measure, Optimize and Report performance of all digital marketing campaigns and assess them against the set goals (website visits, leads, registrations etc.).
Identify the latest trends and insights, and optimize budgets and performance based on those insights.
Be hands-on with working on numerous tools and panels – Google Ads, Facebook Ad Manager, Double Click Ad Manager etc.