Executive – Performance Media ( 1 position )

Drive marketing and lead generation efforts to achieve business goals.

Duties & Responsibilities
  • Work with the Manager – Perfomance and Head of Marketing to plan and execute all digital marketing activities, including SEO/SEM, Email Marketing, Paid Social Media promotions and Programmatic advertising campaigns.
  • Collaborate with the Media agency to strategize, plan and implement Brand & Performance campaigns across numerous touch points.
  • Measure, Optimize and Report performance of all digital marketing campaigns and assess them against the set goals (website visits, leads, registrations etc.).
  • Identify the latest trends and insights, and optimize budgets and performance based on those insights.
  • Be hands-on with working on numerous tools and panels – Google Ads, Facebook Ad Manager, Double Click Ad Manager etc.
  • Prepare and maintain daily / weekly / monthly campaign trackers. Prepare weekly & monthly campaign performance reports.
  • Ensure adherence by all stake holders to plan guidelines of the university
Experience

Minimum 2 to 4 years of working in an agency/brand handling online media campaigns. Handling performance marketing campaigns will be an added advantage.

Skills & Abilities
  • Proven working experience in digital marketing.
  • Demonstrable experience of managing SEO/SEM, email, social media and Programmatic advertising campaigns.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Experience in optimizing landing pages and user funnels.
  • Solid Knowledge of website analytics tools (Google Analytics etc.).
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Working Knowledge of ad serving tools.
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