Manager- Performance Media

Manager- Performance Media ( 1 position )

Drive marketing and lead generation efforts to achieve business goals.

Duties & Responsibilities

Management – Liaison with the agency to manage multiple high quality acquisition campaigns and allied lead generation activities.
Drive the agency to deliver across all paid performance marketing channels – Affiliate, Facebook, Ad-words, programmatic Bing, Re-marketing etc.
Collaboration – Collaborate with the creative & IT teams to optimize campaigns, Landing Pages etc.
Lead delivery – Ensure Leads are delivered to the sales teams in a timely manner and that they are always in line with the brands quality standards and objectives
Strategize – Based on the lead requirement, draw a plan for the month in conjunction with the media agency. Ensure that the plan meets the minimum lead quality standards.
Reporting – Prepare daily / weekly / monthly delivery reports to ensure the leads targets are met whilst maintain the set ROI.
Strategically build, manage and optimize digital campaigns on major platform (Google, Facebook, LinkedIn, Twitter)
Strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries
Optimise and drive SEO
Report key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
Analyze campaign performance and make statistically stable and relevant optimizations and recommendations
Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met

Experience

Skills & Abilities