The program allows participants to:
Upon completion, students are expected to be capable of:
The Stukent Edge:
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
|Introduction to Search Engine Optimization|
|SEO Analytics and Tools|
|New Website: Design & Architecture|
|Introduction to Paid Search|
|Amazon Marketing Services|
|Display Advertising & Shopping Ads|
|Paid Search Analytics|
|Mimic Pro Simulation|
|Introduction to Social Media|
|Organic Social Social Media Platforms Content Strategy for each|
|Personal Brand Management & Influencer Marketing|
|Paid Social & Social Media Campaign Management|
|Mimic Social Simulation|
|Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data|
|Data Technologies and Marketing Data Platforms|
|Measurement Model & Data-driven decisions|
|Decision Optimization and Data Visualization|
|Metrics, dimensions, KPIs and Interpretation for POEM media|
|Mimic Digital Marketing Analytics Simulation|
|Digital Marketing Ecosystem: India and Global; Digital marketing strategy framework; How it fits into overall Marketing Strategy|
|Environment Analysis – Macro and Micro environments; Segmentation, Targeting and Positioning through the Digital Lens; Adapting the Value Proposition to the digital world; Mastering Disruptive Business Models|
|Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behaviour online; Customer Networks and New Path to Purchase|
|How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms|
|How to build a strategy for engagement, customization, connect and collaboration Resource Allocation and Budget Decisions Data-driven decision making, how to use data to inform strategy Allocating resources and budgets to different digital channels Social Media, Affiliate, SEO, etc. other channels Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms|
|Paid, Owned, Earned Media Digital Media Planning and Selection: Social, Search, Display, Mobile Omni-channel Marketing Approach to personalisation, how to optimise the path to purchase Framework to build an Omnichannel strategy|
|Marketing Technology and the Future of Digital Marketing Voice Marketing Automation and AI in Marketing AR, VR, Machine Learning Marketing to Gen Zs|
|Industry Project – The project will be a study of an organisation’s (of the the student’s choice) overall digital marketing strategy. Components of the report: Industry Overview & Company Background, Analysis of company’s marketing efforts on Digital Channels and over-all digital marketing strategy, Conclusions and Recommendations|
Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way.
Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:
You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
You are esponsible for designing and implementing an SEO strategy within an organization.
You are required to develop strong and innovative strategies to promote the business brand, products, and services.
You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.
Oversees a company’s interactions with the public through implementing content strategies on social media platforms.
You are responsible for increasing the number of people viewing website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.
Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.
You are responsible for planning, developing and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals.
You are required to combine marketing and technological skills to maintain an online image for clients
You are required to guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.
Here is what our students have to say about their experience and how their chosen program has shaped their career.
It was a great experience pursuing the course in digital marketing program from NMIMS Global. It is one of the most professional institutes I have come across. The administrative staff at NMIMS Global was very cooperative, right from my joining to the completion of the course they helped me every step of the way. I would recommend each person to join NMIMS Global Access for better future.
The program material and online lectures were highly informative. The experience with student coordinators has been wonderful all through. I would also like to extend my special thanks to the student support team available on the toll-free number. Thank you for all the support you have given. I would recommend the programs at NMIMS Global to my friends and acquaintances.