Professional Diploma in Digital Marketing

Program Features

Program Highlights

The program allows participants to:

Understand the working of search engines and search engine algorithms
Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
Devise social media marketing strategy and content strategy for each of the above platforms
Understand the framework for creating content that is engaging, valuable and shareable
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes

Upon completion, students are expected to be capable of:

Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
Applying best practices to create compelling search ads, display ads, shopping ads
Applying skills needed to attempt Google Ads Certifications
Analyzing the nuances of different social media platforms and the accompanying content strategies
Evaluating, analyzing, and optimizing social media ad campaigns end to end
Applying skills required to attempt Facebook Blueprint Certifications
Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Applying principles of A/B testing to make optimal business decisions

The Stukent Edge:

Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

MIMIC Pro
MIMIC Digital Marketing Analytics
MIMIC Social

Meet Our Students

Program Structure

Quarter 1: Search Engine Marketing

Modules
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Quarter 2: Social Media and Content Marketing

Modules
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation

Quarter 3: Digital Marketing Analytics

Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data

Data Technologies and Marketing Data Platforms

Measurement Model & Data-driven decisions

Data Analysis

Decision Optimization and Data Visualization

Metrics, dimensions, KPIs and Interpretation for POEM media

Mimic Digital Marketing Analytics Simulation

Quarter 4: Digital Marketing Strategy

Digital Marketing Ecosystem: India and Global; Digital marketing strategy framework; How it fits into overall Marketing Strategy

Environment Analysis – Macro and Micro environments; Segmentation, Targeting and Positioning through the Digital Lens; Adapting the Value Proposition to the digital world; Mastering Disruptive Business Models

Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behaviour online; Customer Networks and New Path to Purchase

How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms

How to build a strategy for engagement, customization, connect and collaboration Resource Allocation and Budget Decisions Data-driven decision making, how to use data to inform strategy Allocating resources and budgets to different digital channels Social Media, Affiliate, SEO, etc. other channels Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms

Paid, Owned, Earned Media Digital Media Planning and Selection: Social, Search, Display, Mobile Omni-channel Marketing Approach to personalisation, how to optimise the path to purchase Framework to build an Omnichannel strategy

Marketing Technology and the Future of Digital Marketing Voice Marketing Automation and AI in Marketing AR, VR, Machine Learning Marketing to Gen Zs

Industry Project – The project will be a study of an organisation’s (of the the student’s choice) overall digital marketing strategy. Components of the report: Industry Overview & Company Background, Analysis of company’s marketing efforts on Digital Channels and over-all digital marketing strategy, Conclusions and Recommendations

Faculty

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:

Digital Marketing Manager
You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
Digital Marketing Analyst
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
SEO Manager
You are esponsible for designing and implementing an SEO strategy within an organization.
Digital Marketing Specialist
You are required to develop strong and innovative strategies to promote the business brand, products, and services.
Performance Marketing Manager
You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.
Social Media Manager
Oversees a company’s interactions with the public through implementing content strategies on social media platforms.
SEO Analyst
You are responsible for increasing the number of people viewing website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.
Content Specialist/Manager
Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.
Digital Account Manager
You are responsible for planning, developing and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals.
Social Media Account Manager
You are required to combine marketing and technological skills to maintain an online image for clients
Content Lead Social Media
You are required to guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.

Eligibility & Program Fee

Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
OR
H.S.C plus preferably 2 years of work experience
OR
S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience

Option 1: One-time Full payment (in INR)

99,000/- Full Fee
Payment
Admission Processing Fee : 1,200/-
Option 2: Term-Wise Fee payment
One term fee
(in INR)

27,500/-
Admission Processing Fee : 1,200/-

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
The University offers special incentives to our armed forces with a 20% concession on the program fee.
The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
Now avail loan facility to pay fees for the Program even without a credit card.
EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Mahindra Bank.

Note : Faculty assigned to a subject for each semester will be at the discretion of the university. It is not necessary that the mentioned faculty will teach across all batches and in all terms.

Student Reviews

Here is what our students have to say about their experience and how their chosen program has shaped their career.

- Manoj Bhusari
- It was a great experience pursuing the course in digital marketing program from NMIMS CDOE. It is one of the most professional institutes I have come across. The administrative staff at NMIMS CDOE was very cooperative, right from my joining to the completion of the course they helped me every step of the way. I would recommend each person to join NMIMS CDOE for better future.
- Gayatri Satyavarpu
- The program material and online lectures were highly informative. The experience with student coordinators has been wonderful all through. I would also like to extend my special thanks to the student support team available on the toll-free number. Thank you for all the support you have given. I would recommend the programs at NMIMS CDOE to my friends and acquaintances.