Professional Certificate Program in Digital Marketing

Program Features

Program Highlights

The program allows participants to:

Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
Devise social media marketing strategy and content strategy for each of the above platforms
Understand the framework for creating content that is engaging, valuable and shareable
Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes

Upon completion, students are expected to be capable of:

Creating a web presence which is optimised for search engines using on-page and off-page search engine optimization techniques
Applying best practices to create compelling search ads, display ads, shopping ads
Applying skills needed to attempt Google Ads Certifications
Analyzing the nuances of different social media platforms and the accompanying content strategies
Evaluating, analyzing, and optimizing social media ad campaigns end to end
Applying skills required to attempt Facebook Blueprint Certifications
Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Applying principles of A/B testing to make optimal business decisions

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

MIMIC Pro

MIMIC Digital Marketing Analytics

MIMIC Social

Program Structure

Quarter 1: Search Engine Marketing

Subjects
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Quarter 2: Social Media and Content Marketing

Introduction to Social Media

Organic Social Social Media Platforms Content Strategy for each

Personal Brand Management & Influencer Marketing

Paid Social & Social Media Campaign Management

Mimic Social Simulation

Quarter 3: Digital Marketing Analytics

Data Technologies and Marketing Data Platforms

Measurement Model & Data-driven decisions

Data Analysis

Decision Optimization and Data Visualization

Metrics, dimensions, KPIs and Interpretation for POEM media

Mimic Digital Marketing Analytics Simulation

Faculty

Our experienced NMIMS Global faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:

Digital Marketing Manager
You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
Digital Marketing Specialist
You are required to to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.
Digital Account Manager
You are responsible for planning, developing and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals.
SEO Analyst
You are responsible for increasing the number of people viewing website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.
Performance Marketing Manager
Drive commercial performance by achieving campaign-specific results through overall measurement, along with setting targets and tackling post-campaign evaluations.
SEO Manager
You are esponsible for designing and implementing an SEO strategy within an organization.
Digital Marketing Analyst
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.

Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.

Eligibility & Program Fee

HSC/10+2 from a recognized board
SSC + 2 years of experience

Program Fees ( in INR ) | Full fee payment

78,000/-
*Excluding GST
Program Fees ( in INR ) | Term-Wise payment

27,500/-
*Excluding GST

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
The University offers special incentives to our armed forces with a 20% concession on the program fee.
The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
In addition, Students need to pay an examination fee of Rs 600/- per subject.
Now avail loan facility to pay fees for the Program even without a credit card.
EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.