The program allows participants to:
Upon completion, students are expected to be capable of:
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
MIMIC Digital Marketing Analytics
|Introduction to Search Engine Optimization|
|SEO Analytics and Tools|
|New Website: Design & Architecture|
|Introduction to Paid Search|
|Amazon Marketing Services|
|Display Advertising & Shopping Ads|
|Paid Search Analytics|
|Mimic Pro Simulation|
|Introduction to Social Media|
|Organic Social Social Media Platforms Content Strategy for each|
|Personal Brand Management & Influencer Marketing|
|Paid Social & Social Media Campaign Management|
|Mimic Social Simulation|
|Quarter 3: Digital Marketing Analytics|
|Data Technologies and Marketing Data Platforms|
|Measurement Model & Data-driven decisions|
|Decision Optimization and Data Visualization|
|Metrics, dimensions, KPIs and Interpretation for POEM media|
|Mimic Digital Marketing Analytics Simulation|
Our experienced NMIMS Global faculty is a blend of academicians and industry experts who will guide you every step of the way.
Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:
You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
You are required to to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.
You are responsible for planning, developing and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals.
You are responsible for increasing the number of people viewing website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.
Drive commercial performance by achieving campaign-specific results through overall measurement, along with setting targets and tackling post-campaign evaluations.
You are esponsible for designing and implementing an SEO strategy within an organization.
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.