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Program Features

Highlights:

  • Understand the working of search engines, crawling, indexing, and search engine algorithms
  • Devise keyword strategy by performing keyword research and selection
  • Understand how to optimize landing pages for conversion
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Measure success and optimise SEM campaigns using analytics

 

Outcomes:

Upon completion, students are expected to be capable of:

  • Successfully create a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Creating and optimizing landing pages that convert
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Analyzing and evaluating search ad campaigns end-to-end
  • Analyzing and interpreting metrics, reports and analytics to make required adjustments to ad campaigns
  • Applying skills needed to attempt Google Ads Certifications

 

The Stukent Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

  • Mimic Pro Simulation

Program Structure

  • Inclusions:
    Introduction to Search Engine Optimization
    On-page SEO
    Off-page SEO
    SEO Analytics and Tools
    New Website: Design & Architecture
    Introduction to Paid Search
    Google Ads Google Ads
    Amazon Marketing Services
    Display Advertising & Shopping Ads
    Paid Search Analytics
    Programmatic Buying
    Mimic Pro Simulation

Faculty

Our experienced NMIMS Global faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:

  • Digital Marketing Manager

    You are required to plan, implement and monitor digital marketing campaigns across various digital networks.

  • Digital Marketing Analyst

    You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.

  • SEO Manager

    You are esponsible for designing and implementing an SEO strategy within an organization.

  • SEO Analyst

    You are responsible for increasing the number of people viewing website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.

  • Digital Marketing Specialist

    You are required to develop strong and innovative strategies to promote the business brand, products, and services.

Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.

  • 3i Infotech is a global IT company offering IP based software solutions, including Banking, Insurance & Asset Management and ERP software solutions.
  • Aexonic provides turnkey IT solutions for industry leaders like Bank of America, Aflac, HP, AT&T, Teleflex etc.
  • Alchaw Metprint is a Metal Decoration and Printing Company providing printing services to liquor, wine, oil and pharma markets.
  • Associate Decor is leading manufacturer and supplier of high-pressure laminates, melamine faced particle board, pre-laminated particle boards, chipboards.
  • Aviva India is one of the first insurance companies to set up business in India. Its a Joint Venture between Dabur Invest Corp and Aviva Group.
  • Bajaj Electricals Limited is present in 3 business segments - Engineering & Projects, Consumer Products and Illumination.
  • Café Coffee Day is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.
  • Recruitment company specifically hiring NGASCE students for ICICI Prudential and Aditya Birla Life insurance 
  • Control Print Limited is India’s first Coding and Marking solutions manufacturers.
  • The Global Leaders in the field of system logistics.
  • Specialists in marketing, IT, finance, operations and more.
  • A leading Real Estate Brand which has decided to put forth their skills and expertise to help property seekers and investor with upcoming opportunities
  • Esri India Technologies Ltd is India's leading Geographic Information System (GIS) software and solutions provider.
  • Essel Propack is part of the Essel Group, and is a speciality packaging manufacturer of laminated plastic tubes for the FMCG and Pharma companies.
  • G4S is the world's leading global, integrated security company specialising in the delivery of security and related services to customers across six continents.
  • Helix Tech is an award-winning mobile-first technology partner providing end-to-end turnkey software solutions.
  • IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers.
  • The brand does hiring for IT department of leading companies like IBM, NEC technologies, C Simplify IT.
  • The brand specialises in providing land use planning, development approvals, zoning due diligence and retail location research services.
  • Leel Electricals is the largest producer of Coils / Heat Exchangers in India, serving the entire spectrum of HVAC&R industry in the country
  • Lodestar UM is a strategic media agency committed to proving that media is a top
  • BlockChainAN IT service/solutions provider specialising in the areas of Application testing, Artificial Intelligence, Business intelligence, Block Chain, Web/Mobile application development and CRM
  • Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle.
  • Milkbasket is India's first subscription-based micro-delivery service fulfilling daily grocery and household needs of customers every morning.
  • For over six decades, the brand has a major presence in Global Automotive Industry and is one of the leading manufacturers of automotive components for the OEMs.
  • The safest and most valuable contractors for drilling, blasting, excavation, crushing, demolition, marine and pipeline.
  • RBS provides a wide range of products and services to personal, commercial and large corporate and institutional customers.
  • SAS ranks high on a variety of lists for best places to work – not only in India, but also around the world.
  • To create a difference in the world of small retailers, SHOPX challenges conventional e-commerce and retail to transform the way consumers shop online.
  • Shubham is a leader in providing housing finance solutions to those with informal incomes.
  • Tata Communications has evolved as a leading provider of New World of Communications to enterprise customers and service providers worldwide.
  • Teleperformance is a strategic partner to the world’s leading companies, bringing solutions and enhancing customer experience during each interaction.
  • ToneTag is the first company to have enabled contactless payment acceptance on Electronic Data Capture (EDC) machines using sound.
  • The brand has varied interests in the field of Ship Owning, International and Domestic Liner operations, Container owning, Logistics, Plantation, Ship building and Realty.
  • Vivo India is a global smartphone company that creates smart phones for young and fashionable urban mainstream Indian consumers.
  • Wockhardt Ltd. is a global pharmaceutical and biotechnology company headquartered in Mumbai, India.
  • YOptima Audience Platform helps businesses engage customers through desktop, mobile and video ads across all stages of the funnel.
  • Zalaris provides full outsourcing of business functions for all payroll and personnel services and related consultancy services to enterprises in Europe.
  • Zar Jewels is a leading ornament manufacturing company supplying to brands like Tanishq, Joylukkas, Gold plus etc.

Eligibility & Program Fee

  • HSC/10+2 from a recognized board, OR
  • SSC + 2 years of experience
  • Program Fees ( in INR )

    27,500

    *Excluding GST

  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
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