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Program Features

  • This one-year Diploma focuses on key aspects of marketing, with courses like Sales Management, Brand Management, and Consumer Behavior.
  • These subjects enable students to develop effective marketing strategies and enhance market positioning.

 

Program Objectives

  • The program aims to equip students with the knowledge and tools to design and execute marketing plans that drive business growth.
  • It emphasizes adaptability and continuous improvement in marketing approaches.

 

Program Outcomes

  • Students will demonstrate the ability to analyze market trends, understand consumer behavior, and craft impactful marketing campaigns to achieve organizational goals.

Learning Resources

Learning materials are prepared for the courses as per the four quadrant approach.  Every course has recorded videos covering the syllabus, recording of synchronous sessions that are scheduled for the semester, digital learning materials that students can refer to for learning, discussion forums where faculty can interact with students and clarify their doubts, and self-assessment quizzes.

The students will get the following elements of learning in our online programme.

  • Course Content (Recorded videos and Digital study materials)
  • Access to Student Portal that includes learning management system and student administrative system
  • Live lectures: Teaching Sessions, Doubt Clearing Sessions, Industry Experts’ sessions, Session Podcast, Case study discussion sessions, Masterclasses from experts across the globe
  • Access to the Digital Library of the University
  • Support : Call, Ticket & Chat support with Course Co-ordinator; Faculty connect through Post a query and access to session recordings.

Program Structure

  • Semester 1

    Subjects Credits
    Business Communication 4
    Financial Accounting 4
    Micro Economics & Macro Economics 4
    Organizational Behavior 4
    Marketing Management 4
    Quantitative Methods – I 4

  • Semester 2

    Subjects Credits
    Legal Aspect of Business 4
    Strategic Management 4
    Business Analytics 4
    Sales Management 4
    Brand Management 4
    Consumer Behaviour 4

Semester One has six core subjects and Semester two has specialization subjects.

Faculty

Our experienced faculty is a blend of academicians and industry experts, who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources, to forge a successful marketing career. The program prepares you to take up various roles such as:

  • Product Manager

    Develop products by conducting market research and gauging the other products in the market. Create a production timetable, build marketing strategies and launch new products.

  • Market Research

    Assess consumer preferences to decide how to shape, advertise, and market their products and services.

  • Brand Manager

    Plan and execute communications and media actions across channels, as well as for online and social media

Eligibility & Program Fee

  • HSC (10+2) in any discipline from a recognised Board.

    Program Fee 

  • Full Fee Payment (in INR)

    ₹ 1,05,000/-

  • Semester-wise fee payment (in INR)

    ₹ 55,000/-

    No. of Semesters : 2

  • Admission Processing Fee of ₹1,200/- applicable for all admissions.
  • An initial amount of ₹10,000/- from the program fee will be collected at the time of registration.
  • Exam fee : ₹800/- per subject per attempt.
  • The above-mentioned fee structure is subject to change at the discretion of the University.
  • Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • Now avail loan facility to pay fees for the Program even without a credit card
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank

Scholarship Policy

  • The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% concession on the program fee.

 

Note : Faculty assigned to a subject for each semester will be at the discretion of the university. It is not necessary that the mentioned faculty will teach across all batches and in all terms.

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