Why NMIMS CDOE?

k
Lives transformed
k
Alumni across the world
k
Firms hired our alumni

Key Highlights

The program is designed to enrich participants with a comprehensive set of tools to drive marketing and communication strategies via the digital channels.

1
1
Grow into a 21st century marketing professional

Acquire relevant knowledge and develop skills to integrate digital communication strategies with the overall marketing efforts.

2
2
Elevate your marketing skills with analytics insights

Learn to leverage digital platforms for effective marketing campaigns and understand digital marketing analytics.

3
3
Build professional networking opportunities

Network with a diverse set of peers, and interact with faculty and industry veterans through the on-campus program immersion.

4
4
Gain insights from industry practitioners

Learn from leading business thinkers from academia and industry to  absorb eminent theories and business practices.

5
5
Experience real-world marketing first-hand

Tackle real-world digital marketing challenges using relevant tools through a 6-month industry project or experience.

Program Structure

This program strengthens your academic foundation with core modules and live lectures while providing hands-on learning through a Capstone project and industry interactions, ensuring practical exposure and real-world application.

2

Years Duration

8

Terms

4

Years Validity

Evaluation
IA + TEE

Foundation Module: HBPE
  • Management Communication
  • Financial Accounting
  • Quantitative Methods
  • Mathematics for Management
  • Finance
  • Spreadsheet Modelling - Excel 2013
Term 1 (Core)
  • Financial accounting: Information for Decisions
  • Organisational Behaviour
  • Marketing Management
  • Business Statistics for Decision Makers
  • Quantitative Methods Online Course - HBR
  • Spreadsheet Modeling Online Course: Excel 2013 - HBR
  • Financial Accounting Online Course - HBR
     
Term 2 (Core)
  • Information Systems for Managers
  • Operations Management
  • Business Communication
  • Corporate Finance
  • Management Communication: Complete Online Course - HBR
  • Mathematics for Management Online Course - HBR
  • Finance Online Course - HBR
     
Term 3 (Core)
  • Managerial Economics
  • Strategic Management
Term 3/4/5 (Electives)
  • Marketing in a Digital World
  • Consumer Behaviour
  • Marketing and Web Social Media Analytics
  • Social Media and Content Marketing
  • Integrated Marketing Communication
  • Search Engine Optimisation & Search Engine Marketing
  • Mobile and Email Marketing
     
Term 6

Capstone Project
 

Term 7

Project or Industry Experience 

Term 8

Project or Industry Experience 

Faculty

NMIMS faculty comprises a mix of academicians and industry experts who will inspire and support you in your journey towards professional success.

Learning Experience

This Executive MBA program is designed to deliver experience-based management education without compromising on academic integrity.

Study at your own convenience

Access the Student Zone on our portal and mobile app to access all your courseware and other relevant learning-related information.

Learn using online resources

Access e-books, journals, lecture transcripts, and recorded lectures 24/7. Interact with faculty for query resolution.

Dedicated Student Success Team

Submit your query via Ticketing Tool under Student Support, schedule a callback, or use Chat Option (Mon-Sat, 9 AM to 7 PM).

Program Certificate

Celebrate your achievement with an official certificate from NMIMS CDOE, marking your commitment to excellence and knowledge.

Hiring Partner

Get access to over 500 hiring partners of NMIMS CDOE to avail the opportunities that will propel you towards a successful career. 

Alchaw Metprint
Indiamart
Teleperformance
Milkbasket
Tata
Bajaj Electricals

Career Options

MBA (WX) prepares you to take on top-tier executive jobs through an immersive learning experience and exhaustive end-to-end career services. 

  • Marketing Manager - Employ your in-depth understanding of consumer behaviour and market trends to conceptualise marketing campaigns. 

  • Marketing Analytics Consultant - Forecast marketing trends, analyse numbers, pitch to the clients, and drive business change first-hand.

  • Social Media Manager - Create and manage social media campaigns to boost brand awareness and customer interaction.
     

Testimonials

Learn from the alumni about their learning experience in NMIMS CDOE and how it has helped them in accelerating their careers.

Thank you, NMIMS, for boosting my confidence.

Prachi Varshney

PG Diploma in Financial Management

I’m confident this course will support my career progression.

Kishore Gurmukhi

PG Diploma in Financial Management

I highly recommend NMIMS for online education.

Col Ravi

PG Diploma in Business Management

Batch Profile

Be a part of a diverse group of skilled working professionals from various career paths by becoming an NMIMS alumnus.  

  • Students from across top corporates and start-ups of India & across the world
  • Students from across these pincodes of India country
  • Percentage of students with over 10years of work experience

Admission Process

Important Dates
New Admission Schedule
ParticularsDates
Application Start Date28.7.2025
Payment Start Date1.8.2025
Last Date for Application7.10.2025
Last Date for Loan Application8.10.2025
Last Date for Interview11.10.2025
New Admission Schedule
ParticularsDates
Interview Result Declaration13.10.2025
Last date of Document Submission13.10.2025
Last Date for Loan Approval 13.10.2025
Last Date for Program fee Payment 14.10.2025
Lecture Start Date27.10.2025
Eligibility
Eligibility

To apply for this program, candidates must meet the following criteria: 

Eligibility
  • Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD).

Fees Structure

MBA (WX) Program Fee

Fee

(in INR)
Fee
INR 4,00,000/-

Note

  • Admission Processing Fee of ₹1,500/- applicable for all admissions.
  • An initial amount of ₹20,000/- from the program fee will be collected at the time of registration.
  • Re-Exam fee : ₹2,500/- per subject.
  • The above-mentioned fee structure is subject to change at the discretion of the University.
  • Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai. To get a detailed understanding of the fee structure, fill the Enquire Now form and our student counsellor will reach out to you.
  • Convenient Fee Finance options available

Scholarship Policy 

The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% Defence Scholarship on the program fee.

Cancellation/Refund Policy

Click on the link to view Terms & Conditions for Admission Cancellation and Refund Policy. 


 

Registration Process

Here’s a step-by-step registration process for enrolling into this program.

STEP 1

Application

Register online at online.nmims.edu.
Fill up the Application Form online and pay the mentioned application fee.

STEP 2

Document Submission

Candidate can upload the Gazette Attested photocopies of their documents.

Here is the list of required documents:

Academic Documents
Work Experience Document
Photo Identity
Passport Size Photograph

If you need any assistance; we suggest you may reach out to your admission counsellor.
 

STEP 3

Personal Interview

Students enrolling in the MBA (WX) program will have to undergo a Personal Interview. 

FOR NEED ASSISTANCE?

To reach out to us, please use ticketing tool or share your email ID.

INFO SESSION

Share your email id and we shall reach out to you before the next Infosession

Key FAQs

1
Is the MBA (WX) program well-regarded by corporate and start-up firms?

Yes. The program enjoys high corporate recognition with the help of 82,000+ NMIMS CDOE alumni working in 8,000+ corporate firms. Besides, the program faculty are experienced and accomplished professionals who are well-connected in the business community, further cementing the industry recognition.

2
Is MBA (WX) - Digital Marketing program recognised by AICTE/UGC?
3
Does MBA (WX) - Digital Marketing program allow me to choose from various categories of Digital Marketing to further my career prospects?
4
Does the curriculum of MBA (WX) - Digital Marketing program ensure a good mix of managerial and hands-on skills in Digital Marketing?
5
Can I attend live lectures on a mobile device/cellphone for the MBA (WX) Program?
6
Does the MBA (WX) - Digital Marketing program allow me to specialise in different areas of Digital Marketing to enhance my career prospects?
nmims

Upskill. Upgrade. Uninterrupted.