Dr. Anuja Shukla has over 12 years of teaching. She holds a Doctorate in Management from Dayalbagh Educational Institute (NAAC A accredited). She is a Gold and Silver Medalist in M. Phil (Management). Her qualifications include M.B.A., M.A. (Economics), B.Sc. (Maths, Statistics and Economics), and UGC Net qualified (twice). She sharpened her research skills under the guidance of IIM Ahmedabad faculty members at Doctoral Summer School. Added qualifications include E-marketing and Digital Marketing from IIT with an ‘A’ grade. She has a vivid experience as Research Associate for UGC-Minor Project. She has published in ABDC journals such as IJIM (A*) and Psychology and Marketing (A), to name a few.

She holds over 12+ paper publications, 1 book publication, and 2-chapter publication in journals of repute like Emerald, SAGE, Taylor and Francis etc. She has presented papers at over 24 conferences and attended 17 National and international workshops, seminars and symposiums. She is acting as Reviewer for Inderscience, Emerald and Sage publications. She has won Best Paper awards at institutes of repute like FMS, Symbiosis, Amity and others. She is associated with SAE India as an expert panellist. She has delivered training in the application of advanced statistical analysis using SMART-PLS. Her area of interest is Electronic Word of Mouth, Consumer Behaviour, Digital Marketing, m-Commerce, and AR/VR. She has experience teaching subjects like Decision sciences, Market research, Strategy and Marketing Management.


  • PhD (Full-time) from Dayalbagh Educational Institute (DEI), Agra
  • MBA from Amity University

Area of Specialisation



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