Dr. Kohli has more than 37 years of corporate experience in Indian and multinational companies. He has been responsible for product launches in India along with the implementation of sales strategies which include the development of new markets and new products. He has also been responsible for territory and sales force management including budgeting and targets. He has also travelled in India extensively to promote the development of rural markets & brand sales. For the past 28 years, he has taught at IMT-Ghaziabad as visiting faculty for marketing and strategy. During his teaching career, Dr. Kohli has customised various books on subjects such as international marketing, marketing management, b2b marketing, brand management, rural marketing and strategic management. Also, he has been actively involved in conducting market research on areas of rural markets in India and China.