Highlights

Prof. Sourav Choudhury, An IIM-Ahmedabad alumnus is an ardent marketer, trainer & strategist. He has trained 1000+ Management school students across India on marketing, sales and distribution and facilitated them to be industry credible. He is currently Adjunct Professor (Marketing) at N. L. Dalmia Institute of Management Studies and Research in Mumbai & visiting faculty (Marketing) NITIE, Mumbai.

He has worked with Nestle, McCormick & Brenntag for 32 years till 2018. He is a Management (Marketing) Consultant and founder of Smarketing Strategy Consulting since 2018, a consulting venture that works with FMCG start-ups. He is also the founder of The Digital Business School an academy for digital marketing training and other digital programs. He is also associated to Kraftshala (an online training platform for B-School students to gain industry driven knowledge in FMCG marketing and sales) as a coach and mentor to the students and professionals. He is also an advisor and trainer at MSMEx (A Training platform for MSMEs) and YSI (Young Skill India-Incubated at BHU, Varanasi)-an AICTE-approved venture for skill development as a trainer, coach and mentor to the students and professionals.

Education

  • MCom (Arunachal University of Studies)
  • PGDBA (Symbiosis Centre for Distant Learning)
  • AGMP (IIM Ahmendabad)
  • Pursuing Doctoral Fellow Program in Management (ISBR Business School, Bangalore)

Area of Specialisation

Marketing

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