• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Strong research skills coupled with content management and editorial capability.
• WordPress / Blog Management, Basic understanding of HTML, Java Scripts, etc.
• Creative Thinking & Strong analytical skills to interpret data and extract actionable insights.
• Positive attitude, detail oriented with good multitasking and organisational ability.

Social Media Management

• Manage content across all social media platforms of the organisation - Facebook, Twitter, LinkedIn & Instagram - Design and implement social media strategy to align with business goals
• Generate, edit, publish & share engaging content as per the content calendar on a regular basis
• Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns
• Stay up to date with current technologies and social media trends, design tools and applications
• Manage influencer agency partners and campaigns
• Explore new ways to engage and new social networks to reach our target audience.
• Ability to create reports from FB insights, Twitter Analytics, Google Analytics and other tools.
• Measure and Report the impact of social media on the overall marketing efforts.

Digital Presence

• Partnering with various online publications
• Manage Content Distribution and keep publications updated about organisations activities and programs.

Website & Blog Management

• Ability to generate engaging and interesting posts in both written and visual forms (info- graphics.) Creating blogs and publishing content on blogs.
• Drive content strategy and work along with content producers to help develop and distribute content that educates our audience.
• Collaborate with Brand, Content Creation and Design Team to develop content, style and layouts.

Online Reputation Management

• Communicate with followers/users respond to queries in a timely manner and monitor customer/student reviews/complaints
• Work towards enhancing and building brand's reputation by measuring effectiveness of strategies
• Monitor social media conversation across digital platforms and take corrective measures to reduce the impact of negative conversation
• Maintain and improve the organisation’s reputation while collaborating with internal stakeholders and agencies

Webinar and Digital Events

• Develop best in class webinar and virtual event practice for the organisation.
• Create Long term Products & Own Virtual Events as Intellectual Properties
• Build Strategy and Plan webinar for various use cases, audiences and formats.
• Collaborate with Various internal and External Teams, Subject Matter Experts and Speakers, including C-Suite Profiles.
• End-to-End Management of Webinar Planning, Participation, Delivery & Measurement.
• Collaborate & Partner with Industry Bodies, Publications and Trade Unions for participation in Industry Events and Webinars.

• Bachelors/ PG Degree in Journalism, Mass Communication, Marketing or Related Field.
• Minimum 7 to 10 years communication, social media management and ORM experience.
• Solid knowledge of SEO, keyword research and Google Analytics.
• Experience with Education Sector will be added advantage.
• In-depth knowledge of various social media platforms, their features, and best practices for audience engagement.