Be a Marketing Professional Now!
According to Inc42, there are approximately 1.25 lakh start-ups in India. That means there are as many products and services that need to be promoted. Apart from that, several established businesses and government organisations require marketers. This indicates that the market for MBA marketing professionals is ripe. All you need is the right skillset.
If you feel that marketing is the right profession for you, and if you want to find out how to get into marketing, read further to know more.
Who is a Marketing Professional?
Marketing professionals develop techniques and strategies to convince consumers to buy their product. They conduct research and surveys to determine consumer behaviour and the demand-supply dynamics. Accordingly, they set the price of the product to maximise the company’s profit.
Average Salary of a Marketing Professiona
Many aspiring professionals pursue MBA marketing courses since the profession offers promising remuneration. Here is the salary breakdown of marketing professionals from entry-level to experienced:
- Entry-level Position: Rs. 2.5 lakh to Rs. 4 lakh per annum
- Experienced Professionals (4-7 years): Rs. 7 lakh to Rs. 10 lakh per annum
While these are only estimated figures, an MBA degree in marketing can help you secure key positions such as VP, CEO, or CMO. Thus, salary and career growth will increase with experience.
Top Employers
The best part about being a marketing professional is that every company requires one to promote their product or service, regardless of the industry. From global giants to small businesses, all need the expertise of a marketer.
Some of the top employers of marketing professionals in India include:
- Accenture
- IBM
- Amazon
- Adobe
How to Become a Marketing Professional?
Many online courses claim to teach marketing skills, but since marketing is a highly competitive field, it is best to complete a professional course from a reputed university.
NMIMS CDOE offers an MBA (Online) in Marketing Management, a comprehensive course designed to teach the functions and principles of marketing for the corporate world. This course focuses on building key marketing skills such as:
- Brand Management
- Customer Relationship Management
- Sales Management
- Marketing Strategy
Future of Marketing
With advancements in technology, marketing methods continue to evolve. Automobile and smartphone manufacturers are already using virtual reality to create interactive consumer experiences. From YouTube tutorials to book promotions, businesses seek ways to maximise their reach.
To achieve this effectively, they require skilled marketing professionals. These skills can be developed through a structured marketing management course. The demand for marketing professionals is high, as every company aims to make a lasting impact on consumers.
