Digital marketing as a sector has grown vastly in recent years, reaching a value of $322 billion globally. India contributes $4.5 billion to the global digital marketing sector today, and these numbers are expected to reach $24.1 billion by 2028. The need for qualified management professionals who also understand aspects of digital marketing is on the rise. Hence, the scope for an MBA In Digital Marketing has also increased.
What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands, businesses, and their products and services in an attempt to create awareness amongst potential customers. The various mediums and platforms include email, social media, websites, web-based advertising, and multimedia messages.
MBA In Digital Marketing: Scope
An MBA in Digital Marketing is a specialised course for those keen on understanding the nuances of digital marketing while honing their management and leadership skills. Those at a senior level also have the option to go for an Executive MBA in Digital Marketing.
The program(s) enables students to build the skills, knowledge, and practical experience required to develop digital marketing strategies. This is ideal for those who are already working in the digital marketing sector or those keen on making a mark in digital marketing.
Some of the key areas students specialise in after the completion of the program are Marketing in a digital world, Consumer Behaviour, Marketing and Web Social Media Analytics, Social Media and Content Marketing, Integrated Marketing Communication, Search Engine Optimisation and Search Engine Marketing, and Mobile and Email Marketing.
MBA In Digital Marketing: Career Options
Digital marketing has become an integral part of businesses across all verticals. Let’s take a look at some career options after completing an MBA in Digital Marketing:
Digital Marketing Director
Digital Marketing Directors are responsible for planning, implementing, and managing the overall digital marketing strategy of their organisations. They are also responsible for managing and training digital marketers and others in the marketing team.
Some of the duties and responsibilities are:
- Managing different digital marketing channels
- Managing the digital marketing budget
- Overseeing the company’s social media accounts
- Tracking and measuring ROI and KPIs
- Developing an inbound marketing plan
- Anticipating sales performance trends
With an MBA in Digital Marketing, students can step up to more strategic roles like these.
Digital Marketing Manager
Digital Marketing Managers are responsible for the overall digital marketing strategy of their organisations. They manage the daily operations of projects as well as social media campaigns, content calendars, and website content. They also measure the effectiveness of marketing campaigns.
Performance Marketing Manager
Performance Marketing Managers are responsible for creating and executing the performance marketing strategy of their organisations. They develop and manage digital prospecting and remarketing campaigns. They also manage budgets and campaigns across all digital channels to drive a strong ROI and acquire customers. In addition, they are responsible for planning, executing, and optimising key traffic KPIs through paid, organic, and owned media.
Social Media Manager
Social Media Managers are responsible for planning and executing the social media strategy of their organisations to improve brand awareness, sales, and marketing efforts. They perform research on current benchmark trends and audience preferences, set specific objectives, report on KPIs, monitor SEO and web traffic metrics, and work with other teams like marketing, sales, and customer service to ensure brand consistency.
SEO Content Manager
SEO Content Managers are responsible for developing new and innovative SEO strategies and driving SEO analysis and planning. They also partner with cross-functional teams to implement best practices and new initiatives.
Other responsibilities include:
- Optimising copy and landing pages for SEO
- Monitoring websites and conducting user analysis
- Managing ongoing keyword research and optimisation
MBA In Digital Marketing: Salary
The average annual salary for the above positions is as follows:
- Digital Marketing Director: ₹33 lakhs
- Digital Marketing Manager: ₹6.5 lakhs
- Performance Marketing Manager: ₹13 lakhs
- Social Media Manager: ₹5.4 lakhs
- SEO Content Manager: ₹10.9 lakhs
Conclusion
At NMIMS Global, students can pursue digital marketing programs as per their interests. They also have an Executive MBA with a specialisation in Digital Marketing. These programs will enable them to apply the latest management theories and practices learned through continuous assessments, simulations, case studies, and projects. Students will learn about the latest tools, trends, and strategies that are most effective in today’s digital-first world. They will have access to the best faculty and be able to get a first-hand experience from industry leaders.
Boost your career without pausing your professional growth and earn the qualifications and skills required to play a more strategic role in your organisations with NMIMS Global’s programs in ODL & Online modes.
