Digital marketing as a sector has grown vastly in recent years, reaching a value of $322 billion globally. India contributes $4.5 billion to the global digital marketing sector today, and these numbers are expected to reach $24.1 billion by 2028. The need for qualified management professionals who also understand aspects of digital marketing is on …
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A content marketing manager is a coveted position in any organisation. But there are certain points you should be aware of if you want to excel in it. Read this post to know what these are.
Social media managers are responsible for creating a brand’s identity and increasing its engagement on social media platforms. Keep reading this post to know the top 10 things every social media manager should know.
Marketing has always been an integral part of any business: word-of-mouth, cold calling, direct mailers or print ads. With changing times, however, there has been a growing demand for digital marketing. Check out how you can kick-start your journey in digital marketing.
Marketing, like all other departments in organisations, has seen rapid evolution in the past decade. COVID has further accelerated many of these trends and led to the birth of a few new ones. Read this article to know the future of marketing.
Watch as Shalini Girish, the Director of Google Marketing Solutions, talks about how digital media has influenced the online shift of rural Indians and how regional languages are shaping the landscape of the digital content we consume. This, she remarks, is one of the more important things to keep in mind when catering to the millennials.
Placing your brand under a spotlight has become more important than ever now. Read this blog to know more about how you can leverage your brand’s social media.
The internet has evolved as a massive democratising tool in the past two decades. Here are a few things to keep in mind if you are a budding SEM manager.
