Consumers’ buying behaviour and attitudes have changed drastically in the post-pandemic world driven by digital transformation. As a result, marketing strategies and plans have also had to adapt. Online shopping, the rise of the crib economy, localised marketing and eroding brand loyalties are keeping marketing professionals on their toes. The pandemic reinforced a truth already known in …
Growing up as a millennial, a large part of today’s digital consumer has seen an evolved world where consumerism made a huge lifestyle shift. Operating from this space of understanding, Mohit Kapoor, Business Leader (VP) at Jio, draws a clear line between the definitions of Bharat and India and how marketeers should look at these aspects while communicating to them.
At the NMentor Conclave – Delhi 2019, Rameet Arora, the Chief Operating Officer and Head of Digital Brands at HT Digital Streams, breaks down the evolution that lead to the millennial world as we know it. He shares a fascinating insight on the evolving consumer. According to him, marketeers need to become a part of the evolving relationship and understanding of the world along with the evolving expressions of the consumer instead of reinventing and over processing what the consumer needs.
Hiring and resourcing managers are the decision-makers in the company who are primarily responsible for selecting the right candidate for an organisation. If you are in an entry or mid-level position, read further to know what professional skills you should develop at different stages of your career to become a hiring and resourcing manager.