In this insightful talk conducted in NMentor Conclave – Delhi 2019, we take a look at how to effectively speak to millennials via marketing. According to Anand Bhatia, the Chief Marketing Officer of Fino Payments Bank, millennials have grown in the comfort of change. Watch as he decodes the new age of millennials that has easy access to consumerism, a sense of abundance in choices, the shift from functional to indulgence and the rise of a more aware generation among other things and how marketeers should keep all this in mind while catering to them.
