According to Inc42, there are approximately 38,815 start-ups in India. That means there are as many as products and services that need to be promoted. Apart from that, there are several established businesses and government organisations that require marketers. That indicates that the market for MBA marketing professionals is ripe. All you need is the right skillset.
If you feel that marketing is the right profession for you, and if you want to find out how to get into marketing, read further to know more.
Who is a Marketing Professional?
Marketing professionals develop techniques and strategies to convince consumers to buy their product. They conduct research and surveys to determine the consumer’s behaviour and the demand and supply. Accordingly, they fix the price of the product to maximise the company’s profit.
Average Salary of a Marketing Professional
Many aspiring professionals pursue MBA marketing courses since the profession offers promising remuneration. Here is the salary breakup of marketing professionals from entry-level to experienced.
- Entry-level Position: Rs. 2.5 lakh to Rs. 4 lakh per annum
- Experienced Professionals (4-7 years): Rs. 7 lakh to Rs. 10 lakh per annum
While this is only an estimated salary that you can get, an MBA degree in marketing can help you get to key positions in an organisation such as VP, CEO, CMO, etc. Thus, the salary and the career graph will increase as you gain more experience.
Top Employers
The best part about being a marketing professional is that every company requires one to promote their product or service no matter the nature of the organisation. Companies as big as Apple to small businesses- all need the expertise of a marketer. That is why there is no dearth of MBA marketing online courses as more and more people want to be a part of esteemed organisations.
Some of the top employers of marketing professionals in India are-
- Accenture
- IBM
- Amazon
- Adobe
How to Become a Marketing Professional?
Many online courses promise to help you develop marketing skills, but since marketing is a highly sought-after position and the competition is also fierce, you should complete a professional course from a reputed university.
NMIMS offers an MBA in Marketing Management, a comprehensive course aimed at teaching you the functions and principles of marketing to be applied in the corporate world. This marketing management course focuses on building key marketing skills such as brand management, customer relationship management, sales management, marketing strategy, etc.
Future of Marketing
With the advancement in technology, the method of marketing will also get refined. Automobile and smartphone manufacturers are already using virtual reality as a tool to give consumers a more interactive and engaging experience. From YouTube tutorials to promoting a new book, everyone is looking for a way to put out their product or service to as many people as possible. To do this efficiently, they would need someone who has the skill that would cater to their specific needs. That skill can be gained by completing our marketing management course. The opportunities for marketing professionals are abundant as every company wants their product or service to leave an impact on the consumer’s mind.
