Living in the Age of Convenience

Technology makes everything possible, from video calls to you browsing through this article. Read more about how convenience has transformed our lives and the education sector, in the article below.

“Alexa, switch on my work playlist,” or “Alexa, read out my to-do list.”.

Little did Jeff Bezos know that an online book-selling platform will one day reign over the world through its impeccable impact on their customers’ lives. The beauty of the human brain is its ability to invent. Invent new technology, new ways to deliver the best customer experience and to develop a need in the consumers’ journey. The word “convenience” has taken a unique shape and form nowadays.

Look around you and identify the little innovations that make any process less complicated. Now that is convenient. Back in the day, we washed our clothes just as effectively as a washing machine does, but this boon of technology has transformed your life and made it simpler and convenient to do a task as tedious as laundry.

Convenience today is a click away. We have wholeheartedly embraced technology into our lives, and comfort has now become king in the digital age. From ordering a product to connecting with people across the globe, everything happens in a click!

Take the education sector, for instance; how easy is it to learn a new skill nowadays? You browse through a few websites, pick your choice of course, and voila, you have a certification too!

It industry has witnessed tremendous change in the past year. The pandemic’s widespread impact has caused the world to go out of classrooms. People worldwide wonder if online education will be adopted as a more permanent solution, even post the pandemic. In times like this, businesses have to stand out and take on these hurdles as opportunities.

In response to this significant demand, online learning platforms have begun offering their free services and making education available and easily accessible during vulnerable times. BYJU’S, the online education technology and online tutoring platform is now the world’s most highly valued EdTech company. Since the launch of its free courses on the Think and Learn app, it has witnessed a whopping 200% increase in its number of students using the product.

Tech innovations have made online education more convenient than ever before. From live sessions to real-time co-editing project work, the pandemic has presented students with a relatively new experience in the world of education.

For those who have access to online learning, it has proven to be effective in many ways. A study showed that the retention rates through online learning were 25-60% compared to a classroom where it was as low as 10%. And companies that leveraged the use of e-learning technology experienced an 18% boost in employee engagement.

Overall, the education sector has witnessed a tremendous shift that may hold a lot in store for us in the future. Students use their senses extensively when they learn online, as they are digital natives and can learn faster through this medium. Therefore, it is essential for any business in the EdTech industry to make online learning fun and engaging for the long haul.

As times change, new inventions grace the lives of many, and technology becomes the ultimate power tool; businesses must adapt. It is essential to tap into your customers’ actual needs, wants, and desires. Today’s digital tools allow brands to leverage the smallest of insights and interests and craft personalized communication basis that data.

Interest your customer by providing a unique user experience. Give them a memorable experience that gets them wanting for more. Customers want solutions to their problems, and quick answers. While you can’t always hit the nail, you can provide a better experience by tapping into the right insights.  Personalization works wonders for every brand; it presents tremendous growth if your message or solution is relevant.

With a change in the situation, the perception of what is convenient changes. Garnering brand loyalty may be more challenging in the digital age; therefore, having the right approach and adapting to newer communication forms is crucial for every competent business’ survival.

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