At the NMentor Conclave – Delhi 2019, Rameet Arora, the Chief Operating Officer and Head of Digital Brands at HT Digital Streams, breaks down the evolution that lead to the millennial world as we know it. He shares a fascinating insight on the evolving consumer. According to him, marketeers need to become a part of the evolving relationship and understanding of the world along with the evolving expressions of the consumer instead of reinventing and over processing what the consumer needs.