Watch as Shalini Girish, the Director of Google Marketing Solutions, talks about how digital media has influenced the online shift of rural Indians and how regional languages are shaping the landscape of the digital content we consume. This, she remarks, is one of the more important things to keep in mind when catering to the millennials.
Growing up as a millennial, a large part of today’s digital consumer has seen an evolved world where consumerism made a huge lifestyle shift. Operating from this space of understanding, Mohit Kapoor, Business Leader (VP) at Jio, draws a clear line between the definitions of Bharat and India and how marketeers should look at these aspects while communicating to them.
In this insightful talk conducted in NMentor Conclave – Delhi 2019, we take a look into how to effectively speak to millennials via marketing. According to Anand Bhatia, the Chief Marketing Officer of Fino Payments Bank, millennials have grown in the comfort of change. Watch as he decodes the new age of millennials which comes with the easy access to consumerism, a sense of abundance in choices, the shift from functional to indulgence and the rise of a more aware generation among other things and how marketeers should keep all this in mind while catering to them.
At the NMentor Conclave – Delhi 2019, Rameet Arora, the Chief Operating Officer and Head of Digital Brands at HT Digital Streams, breaks down the evolution that lead to the millennial world as we know it. He shares a fascinating insight on the evolving consumer. According to him, marketeers need to become a part of the evolving relationship and understanding of the world along with the evolving expressions of the consumer instead of reinventing and over processing what the consumer needs.
The need to upscale her skills is the aspiration that led Blossom David to pursue a PGDBM in Finance. However, after 8 years of working experience, she didn’t want to put her career on hold. That is when she turned to NMIMS Global Access program that allowed her #transformationjourney to be more feasible and gave her the confidence to believe in herself.
The dream to be the best and do the best is what drove Jason to pursue a PGDBM in Finance from NMIMS. Watch him talk about his Transformation Journey in this video.
Not sure if you want to pursue a PGDM or an MBA? Here’s all the information you need to know about why a PGDM program is beneficial.
Placing your brand under a spotlight has become more important than ever now. Read this blog to know more about how you can leverage your brand’s social media.
Thinking about your career in the future? Understand the difference and the significance of Job Satisfaction and Career Development in this blog.
Are you at the peak of your career? An EMBA might be ideal for you! Read more about EMBA programs in this article.
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